Posts Tagged ‘feature bloat’

Competition Anxiety

Wednesday, March 16th, 2011

If you start a new product/website/service  it’s wise to know your competitors.  Find out what they offer at what price and quality. There is nothing wrong with that.

However,  it’s easy to fall in a different trap: get the feeling that you need the same features as your competitors have.  This leads to three problems:   you loose the big picture,  the grown feature set feels like a burden and you’ll get a me-too product.

Instead of focusing on features,  focus on marketing and positioning. Are there gaps?  Untargeted niches,  untried approaches? Only after that,  look for those key features that will attract those customers you want.